I collaborated closely with the Businesswomen of Africa Collective Capital team, crafting their brand identity from its inception. My role encompassed all aspects of visual design and concept development.
This project was particularly invigorating as it demanded extensive research into diverse African cultures, specifically highlighting the representation of African women in the global business landscape. Creating a brand that authentically represented all African women was a wonderful challenge that truly inspired me.
Visagie & Co
-2023-
I collaborated with Visagie and Co to craft a brand identity right from its inception. This project veered from my typical colorful brand designs; instead, we opted for a striking combination of black, white, and gold, aiming for a bold and sophisticated look.
Our goal was to create a diverse brand, designing a logo capable of versatility within patterns. The business being a tech company, it was crucial to convey the brand’s essence of simplicity and trust through the visual identity.
Natasha Vrzic
2023
Natasha approached me with the vision of crafting a personalized brand from the ground up. Her aspiration was for a bold brand, representing femininity, power, and unwavering confidence.
As a sought-after life coach catering to a high-end clientele, she aimed to mirror her expertise through her brand identity. I lent my expertise in not only conceptualizing her brand image but also in curating her social media posts, ensuring a cohesive and impactful representation across all touchpoints.
Ayni Placements
2022
I collaborated closely with Ayni Placements to orchestrate a much-needed revitalization of their brand. We embarked on a journey to reimagine the existing name, exploring various styles, colors, and aesthetics until we struck a chord that resonated with the legal sector’s essence.
Our aim was to create a brand that not only commanded attention but also harmonized seamlessly with the corporate professionalism synonymous with the legal industry. Our efforts culminated in a fresh and sophisticated identity that captured the perfect blend of modernity and gravitas.