Breaking The Barriers
Brand Innovation and Website
(2018-Present)
Breaking The Barriers Counselling and Training Center
I collaborated closely with Breaking the Barriers company on various projects, aiming to enhance their customer engagement and revitalize their brand. My focus extended to upgrading their technological landscape to remain pertinent within the evolving online realm. The journey commenced by refining their LinkedIn presence to ensure currency, followed by a strategic approach to their Facebook platform.
A significant part of my involvement revolved around devising strategies for customer retention and orchestrating expansion strategies for both the brand and the company. My insights extended to competitor analysis, aiding in sculpting a robust business model that’s poised for enduring growth and resilience.
This partnership was about more than just projects—it was about breathing new life into their identity and operations, fostering a trajectory of progress and adaptability in an ever-changing digital landscape.
Branding
I closely collaborated with Breaking the Barriers to define their future business goals, strategically aligning their brand vision with their long-term objectives. By thoroughly understanding their client’s needs, I tailored their brand identity to harmonize with their expansive aspirations. Leveraging my expertise in social media management, branding, and graphic design, we meticulously crafted LinkedIn and Facebook posts that not only resonated with their target audience but also bolstered client engagement.
Staying attuned to the ever-evolving landscape of social media and societal trends, we adeptly positioned the brand for optimal market impact. Extensive research fueled my insights into crafting enduring brand identities and sustainable business models, coupled with the foresight to anticipate trends for timely and relevant marketing campaigns. Amidst this journey, my primary focus remained on cultivating innovative brands, optimizing technological solutions, refining business operations, and establishing a brand with a lasting imprint. This partnership transcended mere projects; it breathed fresh vitality into their identity and operations, paving the way for continuous progress and adaptability in an ever-changing digital terrain.
Website
I took on the complete design and development of the Breaking the Barriers website using Figma and WordPress. Clarity and accessibility were paramount as we aimed to provide seamless access to information about their range of services. Delving into competitor analysis, I meticulously crafted a website that exudes professionalism while encapsulating the brand’s essence of being soft, trustworthy, experienced, and calming. Throughout the design process, my guiding principles were to create a tranquil and transformative online experience, words that served as the cornerstone of this design endeavor.